7 steps to a brilliant website

Step 1 - Understand the website purpose

What are you trying to achieve with your website? Sounds like a simple question, but often times the answer is a muddle of ideas, mixed-messages, and random thoughts.

If you don't know what you're trying to tell your customer, don't expect them to know.

Websites can have a specific goal, or a mix of a few key purposes. What's yours?

• Simply to gain a presence on the internet
• As a community / industry communication hub
• To drive or re-enforce local marketing campaigns
• To display examples of products and/or services
• E-commerce online shop

Step 2 - Understand the brand

Think you're too small to consider your business as a brand - wrong! Your brand is your personality - the overwhelming traits that your business projects to the world.

If your key point of difference in the market is speedy service, then you want to build your brand, your marketing material, and your website around that message.

You can use a bit of creativity to get the message across : "Zippy deliveries" sounds much better than "we will get your job done as soon as we can"