Become #1 on Google

Achieving the number one ranking on Google can boost your online business from zero to millions overnight. Even just getting onto the first page of Google search results can skyrocket the web traffic that comes through your site, which ultimately flows to your bottom line.

If you look at all of the measures of consumer behaviour on the web in the past 12 months, you'll see one striking result:

Two out of every three web searches are performed through Google

Wow! That's quite a statistic! If that was a clothes shop that sold two out of every three pairs of pants in the world, it'd be called a monopoly!

And what about the other one in three?

Well just about all of them are shared between Yahoo and MSN (Yahoo7 and Ninemsn/Bing in Australia). In fact only around 2-3% of web searches are performed outside of these big three.

With that in mind, your small or medium sized business can gain a huge boost by reaching to the top of Google.

Traffic can increase 100 fold overnight.

And even if you're only getting a click through rate of 1-2%, that still equates to a massive increase in business.

So how do you get to the top of Google?

The secret to coming up first in Google's search engine results pages isn't rocket science, but its not quite as simple as flicking a switch either.

If you work hard, have dedication, and use creativity you can climb the rankings and drive potential customers to your site.

Step 1 - Know thy target

Become #1 on Google

Step 1 - Know thy target

The process of Google maximisation, or search engine optimisation, begins with examining your goals for the project.

Map out in a document your requirements for success. You should have short term goals and long term goals.

These goals determine how to proceed with your keyword research:

• Sell gardening books from my Boronia shop
• Sell books from my Boronia shop
• Sell books
  

Step 2 - Research your keywords and phrases

Put yourself in your customer's shoes : what would you type in to Google to find your product?

Try to think of longer search terms rather than shorter terms - you'll have more success getting to the top of Google for those searches. For example, there might be two companies selling "gardening books in Boronia"; there would be literally thousands of companies selling "books" - and you have to compete to get to the top for any search result.

Once you have a long list of keywords and phrases, NetReach can research exactly how many searches are performed for each phrase, how much competition there is in Google, and how relevant that phrase will be to your overall campaign's success.

Step 3 - Get a purpose-built Google friendly website structure

There are websites...and then there are websites. Its not all about the pretty pictures on the front page. A purpose built Google friendly website utilises a number of critical features

• Landing Pages
• Google specific code (robots files, no-follow tags)
• Metadata
• Keyword density, and critical placement

So as well as having a fantastic design, our developers ensure that you have a website that has a maximum opportunity of being picked up by Google, and thrust to the front of the pack.

Step 4 - Link, link, link!

Become #1 on Google

Step 4 - Link, link, link!

The Google philosophy revolves around two key factors: keyword relevance, and the importance or popularity of your website within your related industry.

With the keyword question already answered, the next step involves building your sites importance, and at the risk of oversimplifying things, Google measures a site's importance by how many relevant, topical, recent, and authorative websites link to your website.

So, in a nutshell, the next logical step involves gaining links from related, and established sites. This is not always the easiest task, and can involve submitting your site to established directories, swapping links with similar sites, building relationships with blog owners, website advertising, and a host of other strategies.

Step 5 - Measure, review, improve.

With links being built and keyword strategies in place, the next step forward involves measuring the traffic (and the new leads or sales!)

After all, if you can't measure it, you can't manage it.

Using proven analytic software, NetReach can provide you with a raft of detailed statistics

• Number of visitors
• Keywords used to reach your site
• Geographic patterns of visits
• Time on website
• Entry pages and exit pages

And with the ability to examine data from your site NetReach will help you to determine what changes need to be made in order to increase results further.

Using these five steps as the basis to Google maximisation, NetReach Search Engine specialists can help to build a program for your website to maximise your presence on Google.

Contact a NetReach representative to discuss your website needs : 1300 887 952 (lines open 24 hours a day, 7 days a week).