Become #1 on Google

Step 1 - Know thy target

The process of Google maximisation, or search engine optimisation, begins with examining your goals for the project.

Map out in a document your requirements for success. You should have short term goals and long term goals.

These goals determine how to proceed with your keyword research:

• Sell gardening books from my Boronia shop
• Sell books from my Boronia shop
• Sell books
  

Step 2 - Research your keywords and phrases

Put yourself in your customer's shoes : what would you type in to Google to find your product?

Try to think of longer search terms rather than shorter terms - you'll have more success getting to the top of Google for those searches. For example, there might be two companies selling "gardening books in Boronia"; there would be literally thousands of companies selling "books" - and you have to compete to get to the top for any search result.

Once you have a long list of keywords and phrases, NetReach can research exactly how many searches are performed for each phrase, how much competition there is in Google, and how relevant that phrase will be to your overall campaign's success.

Step 3 - Get a purpose-built Google friendly website structure

There are websites...and then there are websites. Its not all about the pretty pictures on the front page. A purpose built Google friendly website utilises a number of critical features

• Landing Pages
• Google specific code (robots files, no-follow tags)
• Metadata
• Keyword density, and critical placement

So as well as having a fantastic design, our developers ensure that you have a website that has a maximum opportunity of being picked up by Google, and thrust to the front of the pack.

Step 4 - Link, link, link!